Last updated on: JAN 2026

At Barracuda, we respect the importance of privacy and are committed to protecting the personal information of every customer who
interacts with our website, products, and services. This Privacy Policy
explains how we collect, use, store, process, and protect your information when
you visit our website, create an account, make a purchase, communicate with us,
or otherwise engage with our services. By accessing or using our website, you agree to the practices described in this Privacy Policy.

Introduction

Barracuda is a menswear fashion and lifestyle brand based in India. As part of operating our online store and delivering a seamless shopping
experience, we may collect certain personal and technical information from users. We collect only such information that is necessary for legitimate business purposes including order fulfillment, customer support, website improvement, marketing communication, fraud prevention, and legal compliance.

We are committed to handling your information responsibly and in accordance with applicable Indian laws and industry standards.

Information
We Collect

When you interact with our website, we may collect personal information such as your name, email address, mobile number, billing address, shipping address, payment details, and purchase history. We may also collect information related to your
browsing behavior, preferences, wishlist activity, shopping cart selections, device information, IP address, browser type, operating system, and usage patterns on our website.

If you contact us through customer support channels, social media, email, WhatsApp, or contact forms, we may retain records of those communications to improve our services and respond to your inquiries effectively.

Certain technical information may also be collected automatically through cookies, tracking pixels, analytics tools, and similar technologies in order to improve website performance, personalize user experience, and understand customer behavior.

How We Use Your Information

The information we collect is used to provide, maintain, improve, and personalize our services. This includes processing and delivering orders, facilitating payments, managing returns and exchanges, communicating order updates, responding to customer support requests, improving website functionality, and enhancing overall user experience.

We may also use your information to send promotional communications, product recommendations, offers, newsletters, and updates regarding new arrivals or brand campaigns. You may opt out of such marketing communications at any time by using the unsubscribe option provided in our emails or by contacting us directly.

Your information may additionally be used for fraud detection, transaction security, internal analytics, legal compliance, dispute resolution, and enforcement of our policies and terms.

Do We Share the Information We Receive?

Barracuda does not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

However,
in order to operate our business efficiently and provide our services, we may share limited information with trusted third-party partners such as payment gateways, logistics providers, cloud hosting providers, analytics services, customer support tools, marketing platforms, and technology service providers. These partners are authorized to use your information only for specific operational purposes on our behalf and are required to maintain appropriate confidentiality and security measures.

We may also disclose information if required by law, legal process, governmental request, court order, or regulatory authority, or if such disclosure becomes necessary to protect the rights, safety, security, or integrity of Barracuda, our customers, or the public.

In the event of a business restructuring, merger, acquisition, sale of assets, or similar corporate transaction, user information may form part of the transferred assets.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, remember preferences, maintain session information, understand browsing behavior, and improve website performance.

These technologies help us analyze traffic, measure marketing effectiveness, personalize content, and offer a smoother shopping experience. Third-party services such as analytics and advertising platforms may also use cookies in accordance with their own privacy policies.

You may choose to disable cookies through your browser settings. However, certain parts of the website may not function properly if cookies are disabled.

Is Your Information Secure?

We take the security of your personal information seriously and implement reasonable administrative, technical, and organizational safeguards designed to protect your information from unauthorized access, misuse, alteration, disclosure, or destruction.

All payment transactions are processed through secure and encrypted payment
gateways operated by trusted third-party providers. Barracuda does not store complete debit card, credit card, or banking credentials on its servers.

While we strive to use commercially acceptable methods to safeguard your information, no online platform or electronic transmission can be guaranteed to be completely secure. Users are encouraged to maintain confidentiality of their account credentials and exercise caution while using public networks.

How Long Do We Retain Your Information?

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including order fulfillment, customer support, legal compliance, accounting obligations, fraud prevention, and dispute resolution.

Once information is no longer required for these purposes, we take reasonable steps to securely delete, anonymize, or archive it in accordance with applicable laws and business practices.

Third-Party Services and External Links

Our website may contain links to third-party websites, social media platforms,
payment services, or external applications that are not owned or controlled by Barracuda.

We are not responsible for the privacy practices, security measures, or content of such third-party platforms. Users are encouraged to review the privacy policies and terms of those websites before sharing any personal information.

Who Can Use Our Services?

Barracuda’s services are intended for individuals who are legally capable of entering into binding contracts under applicable laws. By using our website, you confirm that you are at least 18 years of age or are accessing the services under the supervision of a parent or legal guardian.

We do not knowingly collect personal information from minors. If we become aware that information belonging to a child has been collected without appropriate authorization, we will take necessary steps to delete such information promptly.

Your Rights and Choices

You may have the right to access, review, update, or request deletion of your personal information held by us, subject to applicable laws and reasonable verification procedures.

You may also choose to:

• Opt out of promotional
  communications
• Disable cookies through
  browser settings
• Request correction of
  inaccurate information
• Withdraw consent for certain
  data processing activities where applicable. To exercise any of these rights or for privacy-related concerns, you may contact
  us using the details provided below.

Governing Law and Jurisdiction

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India. Any disputes arising out of or relating to this Privacy Policy, the use of our website, or our services shall be subject to the exclusive
jurisdiction of the competent courts located in Tamil Nadu.

Changes to This Privacy Policy

Barracuda reserves the right to modify, update, or revise this Privacy Policy at any time to reflect changes in our business operations, technology, legal requirements, or industry practices.

Any updates will be posted on this page along with the revised effective date. Continued use of our website after such changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, you may contact us at: barracudacouture@gmail.com